Michael McGetrick has over 30 years of blended experience in digital marketing from advertising and creative agency management to founding roles in successful new ventures in marketing technology. He taught in the digital design program at Brooklyn College for over 15 years, leading courses in motion graphics, 3d, web design and creative coding. Currently, Michael serves as the Principal of Creative and Interactive at Spark451, a company he founded in 2011 with fellow NYU Tandon grads. This role consists of leading all digital and creative services for the agency including data analytics, martech, digital media, and integrated design. The agency specializes in the deployment of campaigns that leverage data, predictive modeling and personalized narratives to achieve effective client results. In 2018, the agency successfully spun out its in-house technology stack into a venture-backed marketing technology company, Element451, for which he remains a founding partner and advisor.
Michael holds a Bachelor of Arts from Brooklyn College, a Master of Science in Management and a Master of Business Administration from New York University.
Education
- MBA, Innovation Management, New York University, NY
- MSM, E-Commerce, New York University, NY
- BA, English and Art, Brooklyn College, NY
Courses
Foundations of Marketing Strategy
This course is designed to introduce the student to the basics of Digital Marketing. It aims to develop the student’s understanding of marketing in the context of a business and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. The course culminates in a final presentation in which the student will use the PACE framework to analyze and create a digital marketing plan for a chosen company.
Marketing Analytics and Performance Optimization
This course aims to give students the skills needed to analyze results of marketing efforts. Students will learn about factors that drive conversion and how to optimize their efforts using data and A/B testing. Students will understand what the key metrics for digital marketing are. Students will be assessed through three projects that give them an opportunity to get hands-on experience using spreadsheets, Google Analytics and analyzing an A/B test. Basic internet skills and an understanding of Microsoft Office applications are recommended.
Social Media Marketing
This course gives students a deeper understanding of the role social media plays in a digital marketing strategy. Students will learn about different platforms and their best practices and create a social media strategy that builds on the material in course 1. The students will be assessed through a capstone project completed throughout the course. The project will give students an opportunity to test their social media skills as well as create a simulated ad campaign on the Facebook platform (Ads Manager).
Generative AI for Content Creation and Visual Design
This course explores the integration of Generative AI with human creativity in the fields of design and content creation. Emphasizing AI as an assistant in the creative process, the course aims to enhance personal creativity through the use of AI tools across various disciplines. Students will learn the importance of cultural and visual literacy and how to conduct effective design research to inform AI-generated work. Through lectures, lab sessions, and projects, the course encourages innovative applications of AI in art and design, fostering a critical and informed approach to technology-driven creativity.
